USF Credit Union Wins Digital Growth Award for Innovation!

We’re thrilled to share that USF Credit Union has received the 2025 Digital Growth Award from the World Council of Credit Unions for cutting-edge innovation with our new Buy Now, Pay Later (Flex Pay) and Plan Your Purchase offerings!

Unveiled at the annual conference in Stockholm, Sweden, this international honor places USF CU among the world’s most forward-thinking credit unions - those who are redefining what’s possible in digital banking by putting people first.

“When we innovate, we do it with our members in mind,” said USF CU Senior Vice President and COO Richard Sellwood. “Every new product, every service, is designed to make life better and more financially secure for the people we serve. We lead with heart - and that continues to set us apart.”

We’re also proud to be the first credit union in Florida to launch a Buy Now, Pay Later offering. Since that first rollout, we’ve expanded the program and added new tools like Plan Your Purchase to give you even more ways to stay financially resilient.

Our first-ever BNPL transaction was used for precisely this purpose: ensuring a child could attend summer camp, reinforcing our mission to support members beyond traditional banking services.

Winning the Digital Growth Award isn’t just a celebration of past success - it’s a powerful reminder that the future of banking belongs to those who dare to think differently. At USF CU, we’re proud to be among those pioneers, reimagining what better banking for all can be - and should be.

If you’re not yet a member, it’s easy to join.

More innovation is on the horizon for USF CU members! Stay tuned.